Local SEO Services
If your business is brick and mortar or location dependent, then a local SEO strategy is the key to your success!
What is Local SEO?
Local SEO is focused around conveying to search engines, in particular, Google, the relevance of your business to a specific area or location and is an extremely effective way to market your local business online.
The main difference between local SEO and standard SEO is the reliance on Google’s ‘local pack’ feature within search engine result pages. The ‘local pack’ is a set of three business listings that usually appear below a map and is often displayed at the top of Google’s search results.
More than ever, online search is the first place many people go when looking for local services and products, therefore it’s never been more important to ensure you’re ranking well for your local area and business-related search terms.
SEO isn’t just relevant to online-based businesses, if you have a physical location you no longer have to rely on foot traffic, traditional marketing methods or word-of-mouth to increase your customer base. Local SEO services can be applied to any business with a website.
The Benefits of Local SEO
Increase your local customer base
Like they say, home is where the heart is, and your home area should also be where you start to grow your business. Investing in local SEO can allow you to increase your business locally and really develop a local customer base which will stand you in good stead for the future.
It's extremely targeted
The reason why local SEO works so well for many businesses is because it allows you to advertise your service or product to the people who are interested in them at the precise moment they’re searching for them.
Great return on investment
Again, unlike traditional advertising, with local SEO there is less wasted exposure because you reach potential customers at the time when they’re looking for you. Additionally, any effort put into SEO is not often lost overnight.
Higher conversion rate
As many local searches come with a high purchasing intent it’s a no brainer as to why local searches come with a higher conversion rate. With local SEO you’re marketing to an audience that have already shown an interest in your product or service.
Factors of Local SEO
When it comes to ranking in local search results, there are three main factors that need to be considered.
Distance
To a certain extent you need to be within the right area to show within the search results for a relevant search. For example, if a potential customer searches “local SEO services” in the London area Onefeed is unlikely to appear. However, if the potential customer searches in the Bournemouth area, our chance of ranking for the search term is much higher due to the physical location of our business.
Prominence
Many websites rank well due to people’s familiarity with them or their popularity in the local community. Part of local SEO is establishing your dominance in the market to improve your prominence. This can be achieved by building your online reputation through reviews, being a trustworthy source of knowledge and gaining more exposure online and in your local community.
Relevance
This refers to how closely your business and website matches the intent of the user’s search. For example, as a digital marketing agency, we offer a range of services, and therefore to rank for “SEO services in Dorset” onefeed need to ensure search engines understand we offer SEO services in Dorset by conveying this with our website. Simply saying we are a digital marketing agency in Dorset wouldn’t be relevant enough.
Our Results Driven SEO Methodology
As local SEO strategy has developed over the years, gone are the days where simply targeting location-based search terms were effective. Searchers no longer have to specify their location to see search results which are relevant to them. There is now much more emphasis placed on other areas of the organic search engine results, which means ensuring your business is found by local customers is not as easy as it once was.
We look at every aspect of local search when undertaking a local SEO strategy to ensure your business is visible in your key areas.
Dedicated Account Manager
Once signed up, your account manager will ensure your account is performing to the best of its ability, and will constantly monitor performance and trends.
Website Optimisation
We will ensure your website reflects the locations and keywords your business wishes to rank for.
Google My Business
We will ensure you have a Google my Business listing and that it is relevant, up-to-date and optimised.
Local Citations
We will ensure your business is listed in any relevant and local directories.
