Park Cameras Paid Social Media Scalability

In the initiation of Park Cameras’ campaign partnership with Onefeed, our primary objective was to drive in-store foot traffic to their physical stores, as well as grow their social reach through top of funnel objectives.

While this still plays a part in our approach, the focus has now switched to driving revenue through a strategic and scalable paid social account structure. The emphasis lays on achieving key performance objectives, with a focus on driving website traffic and purchases —a goal rooted in the necessity for Park Cameras to grow as a business and stand out in the competitive digital space.

Our success story unfolds through a commitment to continuous improvement. By harnessing the power of Onefeed’s proprietary Client Centre system, we optimised the product feed, enhancing data quality. This, in turn, boosted marketing efficiencies, enabling swift launches of new releases and promotions across the Paid channels positioned Park Cameras ahead of competitors, contributing significantly to sustained growth.

A fundamental aspect of our approach is a rigorous testing plan. We strategically evaluate new and seasonal ad copies to ensure effective messaging and explore diverse ad creative types, such as video and carousel formats. This iterative process aims to identify the most impactful content tailored to Park Cameras’ unique audience.

Moreover, our strategic targeting extends to the implementation of saved and custom website audiences using interest and website data to craft the most engaged audiences. This precision ensures that the right message reaches the right individuals at the right time, maximising the impact of Park Cameras’ campaigns. Our cross-channel collaboration ensures that messaging and promotions align seamlessly across various paid and organic digital channels, creating a cohesive and effective digital presence for Park Cameras across Meta’s platforms across the social sphere.