Organic Social Media Management
Ensure your social channels have a clear content strategy with a consistent message whilst remaining creative, with our social media management services.
What is Organic Social Media?
Organic social media is making use of the free tools provided by social media platforms to post and interact with your audience without the use of any additional payment to the platform.
For example, you may post about a new service available or an addition to your team and no payment is passed onto the social media platform for publishing your post.
In comparison, paid social media is when there is a charge from the social media platform to publish your post, now known as an advert. However, the cost involved will often increase the potential reach of the advert.
Gather Key Market Insights
Get an insight into key social advertising creatives by viewing KPI’s for your ads in order to create the best customer persona. The more ad clicks you get, the more you’ll know about your customers!
Organic Social Management allows you to attract and educate new customers who can discover your products and services on social media channels.
Brands can find it hard to create regular social content that their customers will engage with and convert from. At Onefeed we offer the perfect mix of content creation along with expert knowledge to help increase engagement, brand loyalty and increased sales from your social media channels.
We excel at creating attractive and unique content and a distinct brand look to help grow your presence across social media platforms, whilst also advising on new potential platforms that your customers spend their time browsing.
Social Channels We Work With
TikTok
Our Results-Focused Social Media Methodology
To create an effective strategy, we need to first understand your target audience. We start by analysing as many data-points as possible, including other marketing channels, Google Analytics, social sentiment tools, competitor analysis and more to create personas and build a picture of customer groups most likely to convert.
With these personas, we break these down and define demographic groups such as age, gender, location, hobbies, interests and browsing habits to create a tailored social plan, ensuring we are posting relevant content in the right places at the right times.
Whether it’s creating an aesthetically pleasing Pinterest Board or keeping up with the latest trends on TikTok, we’re experts at helping you get the most out of any platform!
We will then create a tailored content calendar, ensuring content aligns with relevant trending events, industry news, key events, holidays and any marketing campaigns you have planned. We can also work to push certain products and services based on your business requirements.
Our posts will not just be created for the sake of posting – they will be carefully thought out and executed to achieve maximum results. Along with keeping on top of trends, we will also make sure to guide you in potential areas of your social media channels you are not using to their full potential, such as Facebook and Instagram Lives and Instagram Stories.
Social Media is not just a great platform to show off your brand, but a way to get an idea of your customer’s opinions and interact with them.
On our social posts, we will reply to comments, encourage conversations and hide/delete negative comments. By encouraging your audience to interact on your posts, this helps beat the social media algorithms and appear higher on your customer’s newsfeeds.
How Organic Social Management Will Help Your Business Grow
Attract New Customers
By posting the right content, we can help new customers learn more about your brand and products. As an added benefit this also keeps current customers engaged, keeping your brand in mind for future purchases.
Gain Unique Insights
Having social media profiles allows you to get an insight into what your customers are thinking about your brand. Our social analysis tools allow us to create the best possible engaging content for your target audience.
Increase Your Online Reach
We can help increase your followers and reach across social media channels so that when we post content, we are reaching a massive audience of potential customers.
Influence Customers
Customers rely on as many touch points as possible in their purchase journey and often look to social media for validation. Well-maintained social channels help build their trust in your brand.
No Running Costs
Creating posts on social media platforms are completely free to share and work extremely well at gaining followers untouched by your competitors.
