We’ve been doing a number of insights into merchant performance and the actual impact our service makes on the bottom line as well as pure sales numbers. It’s quite astounding the level of improvement you can make by carefully managing the bids and removing / lowering the bad products from the feed. We have a load more to add, but here’s the first few we’ve managed to get signed-off with the clients:
Visit our case study and testimonial page
Hopefully there will be some more to add, however it’s never easy for us to advertise the level of improvements we make without revealing sensitive information which our clients’ competitors would love to read.
I would like to add that the Google PLAs really have improved the overall performance for our clients significantly; more than we ever imagined would be possible. Considering the levels of sales that the old Google Shopping used to make this is dwarfing those sales figures for all our customers. It remains to be seen how the other price comparison sites will react to this as their market share is going to be massively eroded. It just goes to show that the buyers are out there and the services provided by many of the other shopping sites just hasn’t been good enough to retain shoppers as well as provide the level of information required to convert the browsers into buyers.
