Firstly, What Is PPC in Marketing? PPC stands for “pay per click” advertising, it is a paid digital advertising method used to drive traffic to websites and ultimately generate conversions. These conversions can come in the form of a sale,…
There has never been a better time to promote a B2B, technology or SaaS business through paid search. Marketers are learning the importance of increasing online leads and finding that paid advertising is a creative and effective way to increase…
Bing Ads has been through many changes over the last 12 months. Previously, advertisers considered Bing to be a much smaller market and did not see fit to include Bing Ads in their PPC strategies. However we have found that…
