Expert Predictions – What Will Change in 2017 With 2017 fast approaching it is traditional for digital marketing professionals to predict trends and changes for the year ahead. While these are predictions and not guarantees they are based on a…
Google Product Ratings Explained Google recently announced that the Google Product Ratings (also known as the star ratings) you can see in the Google Shopping ads have the effect of increasing the Click Through Rate (CTR) by 5% on average.…
Google Shopping is now the most profitable channel we work with. The conversion stats and cost of sale figures are often quite unbelievable and is therefore now setting the standard by which other services are measured. Google Shopping isn’t by…
One of the powerful features of the Onefeed system is the optimiser. It is also one of the more complicated features of the system and many clients find it difficult to understand how it works. Ultimately the purpose of…
As many of you will be aware the Google ‘Shopping Campaign’ options have been on trial now since about October 2013 to a select few merchants. It is rumoured that this will be fully released to all customers next…
In the first of a series of user tips on managing the Onefeed system I’d like to start with something that is become more and more important: Bidding Changing bids on Categories. The category report under Optimise > Reports…
