New “View in 3D” Option Now Live in Beta
This might not come as a surprise to some of you reading this as Google did announce the introduction of 3D images with augmented reality in search last year. However, this week it’s been tested for the first time and is showing up for some eCommerce sites.
There has been a couple of examples of the “View in 3D” option shared on Twitter by Glen Gabe from G-Squared Interactive and we’re excited to share these images below.
As you can see, Burberry is trialling out this new AR feature in beta for some of their products. Once a user has searched for said product, an option will appear to view in 3D and then “View in your space”. This is the AR part that takes search ads to a whole new level, a customer will be able to visualize what the product will look like in their lounge, kitchen, or whatever environment they point their smartphone camera at. Here we can see different angles of a Burberry shoe on someone’s floor using AR.
Why Is This Important?
Augmented reality is becoming more and more popular, particularly through smartphone apps. Seeing the use of AR on Google is massive, both for organic traffic and paid search ads. It will allow consumers to see how objects, such as furniture will look in their home before buying the product online and potentially wasting time and money.
From an advertiser’s point of view, seeing AR 3D objects in the SERPs could increase conversions as it will allow consumers to “try before you buy”. Having said that, retailers will have to make sure their product images are of high resolution and will be available to view in 3D. This could be a lot of work for eCommerce sites who have thousands of products, but as Google has been dropping hints for a while now regarding future search updates, it would pay to stay ahead of the curve and get the ball rolling on 3D images for AR.
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