We are always asked to try and manage people’s expectations as to what improvements they will see from working with us. Each merchant is very different in terms of what they want to see from working with us, but generally everyone wants to see some level of improvement otherwise what’s the point in adding an extra expense? We’ve prepared some stats comparing data from merchant’s Google analytics data to show some real hard facts as to how things change when you work with us. This data is based on 6 new clients that started working with us in the past year. They all receive more than 500 orders a month so it’s not using small samples of data to make us look better. These stats are comparing the results from Google Shopping only:
 |
+5.3% increase in click volume |
 |
-5.2% decrease in CPC spend |
|
+5.4% increase in impressions |
|
-10% reduction in average CPC |
|
+26.75% increase in unique orders |
|
+46.33% increase in sales revenue |
|
-25.23% decrease in cost per acquisition (CPA) |
|
-35.23% decrease in cost per sale % |
|
+20.36% increase in conversion rate |
Achieving these results isn’t an easy process and requires a good understanding of Google Shopping and the way to manipulate the bids and feed content that drives the traffic. We’re always monitoring every element of the campaigns to ensure we keep improving.
